is trying to change the nature of discourse on the Web by posting downloadable manifestos. A ChangeThis "manifesto" is “…an argument, a reasoned, rational call to action, supported by logic and facts.” I have submitted the following abstract for a manifesto on increasing the impact of management training.

Companies are investing millions of dollars, as well considerable time, energy, and good will, in management training programs in hopes of creating the kinds of leaders who will help make their organizations successful now and in the future. However, 80% to 90% of that investment in people is being wasted. The reasons for this waste have less to do with the quality of these programs then with five key organizational factors: 1) alignment; 2) anticipation; 3) alliance; 4) application; and 5) accountability. Companies can increase the impact of their management training programs by wrapping each program, whether that is a workshop, seminar, online course, video, coaching or internship, in these five factors. We have much evidence that paying attention to these factors makes it much more likely managers will do things as a result that will have bottom-line effects on the organization, such as: cost savings; increased profits; larger market share; increased sales; and employee retention.

If you would like to read and download the full article, please go to my proposal on and click on the button that says, “Yes, write this manifesto.” If my proposal receives enough “votes”, ChangeThis will post the full article. Thanks for your support.